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This web page has the following in the web page, "Is defined by Websters as someone who is showing the way." We saw that the web site also stated " Although we continually strive to be the best in everything we do, we believe the best performance is obtained when one feels they are in a position requiring them to prove themselves." It also said " It is all too easy, when you become the best, to forget that it was part of having to prove yourself that brought you success to begin with. When you are number one it becomes too easy to form a bigger-than-life opinion of yourself and your abilities." The header had Industrial electrical as the highest ranking optimized keyword. It is followed by Commercial Electrical and Residential electrical which isn't as ranked as highly as Industrial electrical.